Lexus Font Rating: 4,8/5 9019 reviews

Like most logos, the Lexus logo was not made from a font, but rather custom lettering. These letters are unique to this design, not part of any typeface. But here are. LEXUS Vinyl Sticker Decal Lettering You Design Online! Make letters online for your car, truck, SUV. Perfect for your windshield, backglass, side glass windows, bumper, side panels, fenders, or really anywhere on the exterior of your auto.

About Lexus FontLexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. Lexus was started as a secret project with a codename of F1, which aimed to develop a luxury car that would expand the Toyota’s product line.The Lexus logo is a stylized letter L set in an oval, which, according to Toyota, was rendered using a precise mathematical formula. Below the logo is the Lexus wordmark in a style. A font called Alexis designed by Iconian Fonts is very similar to the Lexus wordmark lettering. The font family is available in Regular, Italic, Bold, Expanded, Expanded Italic, 3D, Laser, Laser Italic, Leftalic, Grunge etc.

You can download the font for free.If you do not want to download and install the font but just like to create simple text or logos using Lexus Font, just use the text generator below.

Being a luxury sub-brand of Japanese Toyota Corporation, Lexus follows the main brand’s design principles. Its visual identity is based on elegant simplicity, which evokes a sense of luxury and fashion.The brand got its name occasionally. Planned to name its daughter company Alexis, which was later shortened to Lexis, from which Lexus was derived.

There are rumors, that Lexus IS an acronym for “Luxury EXports to the USA”, as the brand was focused mainly on the American market.Whatever the true version is, Lexus is a synonym to luxury and quality and its logo is one of the most recognizable in the automobile industry.The Lexus logo is composed of a signature emblem and a wordmark placed underneath it. The EmblemThe Lexus emblem was designed in 1988 and remained almost untouched by today.

Lexus

It features an oval with the letter “L” inside. The only difference that can be noticed in the Lexus logo history is in the oval. In some versions it is open where the “L” is supposed to touch the frame, in others — it is complete.The shape of the Lexus logo refers to the Toyota visual identity, celebrating the two brands’ connection and heritage. Oval is a symbol of harmony and perfection, this is what the brand values most.The stylized letter “L” of the emblem is executed in an italicized custom typeface with smooth and bold lines, which reflect the brand’s elegance and finesse. Color and FontThe Lexus logo is executed in a silver-gray color palette when placed on the cars. The color adds volume and dynamics to the emblem and makes the wordmark modern and sophisticated.

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The Lexus gray symbolizes perfection and creativity, being simple and modest. It makes the lettering alive and bold.On the media, Lexus uses a monochrome scheme for its visual identity, which is a perfect choice to accent on the brand’s elegance and to reflect the power and strength.One more unique element of the Lexus visual identity is its custom typeface. It doesn’t have any analogs in the industry and is used wisely by the brand, forming an arrow in the negative space between the letters “E” and “X”.

The bold and stylish lines of the Lexus font represent speed and movement, yet they also evoke a sense of comfort and balance.